Sony Music India CEO Says "Transformation is Now" for Indian Artists

Sony Music India’s Managing Director Vinit Thakkar is betting big on India’s sonic export potential. With M&A moves and deeper artist development strategies, Sony is set to amplify Indian voices globally.

India’s music landscape is evolving rapidly—and Sony Music India is leading that charge. Vinit Thakkar, the company's new MD, outlines an ambitious plan that includes acquiring local labels, building multi-language rosters, and embracing digital-first talent development.

As Indian artists gain global traction on platforms like Spotify and YouTube Shorts, Sony’s investment could trigger a global South Asian pop wave.